My one vice is coffee.
So you can probably imagine how concerned I was in 2006 when I was preparing to move to Jeju Island, Korea. I thought that the primarily tea consuming country would have nothing to offer me. So I quit drinking coffee a few weeks before I arrived. Imagine my surprise when I realized there was a cafe in the building I worked in. I soon went back to my addiction, and spent three hours a day in cafes studying Korean. Ediya coffee and Hollys were my main hangouts and at that time, I was just happy that there was coffee. I was not to picky about the quality.
That brings me to today. In the year 2014, I am now a marketing professional in Seoul. And one of my most recent projects is working with a Panamanian consulting firm to help introduce Panamanian coffee into Korea. The coffee market in Korea has absolutely exploded. Cafes that roast their beans in-house are common and some people are so caught up in coffee mania that they even roast beans in their own homes. I haven't gone that far but I have been LOVING the quality and variety of coffees that are available on the market. And having an excuse to be more involved in this exploding industry is exciting.
A new adventure has begun. Follow me on my quest to learn more about coffee in one of the hottest new coffee markets in the world.
No comments:
Post a Comment